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SOCAP 2011 Symposium Update

DAY ONE UPDATE SOCAP has a tradition of producing relevant and exciting shows for the customer service industry and it looks like this year’s Spring Symposium in Las Vegas with over 350 attendees (a...

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Redemption is Good

According to a recent study titled “2011 Forecast of U.S. Consumer Loyalty Program Points Value”, Americans accumulate approximately $48 billion in rewards points and miles annually; however, at least...

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Rewarding Loyalty – The Incentives Have Changed but the Idea Remains the Same

Helping my co-workers prepare for our November 15th Webinar, “Rewarding Customer Loyalty One Unforgettable Experience at a Time” took me back to my years working in the incentive marketing business...

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